Meet Traipse, a company that helps you explore streetscapes, historic landmarks, and locally owned businesses while challenging your brain with fun puzzles and clues. We began the rebrand for them at a pivotal moment in their business, when they were expanding from their home-base city of Staunton, Virginia to a nationwide brand. We helped them focus on a tagline and marketing copy driving a cohesive message through to a complete Brand Identity System to support that. Want to take your brain for a walk? Check out www.gotraipse.com
Services
- Brand Identity System
- Brand Messaging & Voice Direction
THE RESULTS
In our initial strategy sessions we established that we’d shift their focus of the main tagline “Unlock the City” to “Take Your Brain For a Walk”. That would allow us to create a very specific, and fun, visual brand story.
With the new tagline in place, our main design goal in the logo redesign was to keep the brain as the main focal point. We then worked to create a simplified and more recognizable logo mark around the concept of exploration, which resulted in the brain compass concept.
Before & After
When building out the Brand Identity System we moved some of the graphic components from the original logo to be supportive sub-brand elements. This allowed us to keep the “treasure hunt” narrative at the forefront of the brand through visuals such as the treasure hunt dashed line and the “X” that marks the spot.
Curated Tours Now Available In:
- Washington, DC
- Winchester, VA
- Suffolk, VA
- Staunton, VA
- The Blackburn Inn, Staunton
- Abingdon, VA
CLIENT TESTIMONIAL:
“Working with The Brand Stand to create our new brand was both a fun and fruitful process. They helped us refine our core principles and messaging, and used that to create a range of exciting options that made it hard to choose just one! The process was conducted efficiently and professionally, while still being flexible in accommodating our shifting needs. Our new branding has brought us into a bright new era as a company, improving the messaging of our identity to users and clients, and laying a foundation for effective staff-developed communications going forward.”
– Darren Smith
FOUNDER AND CEO OF TRAIPSE
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