Let’s raise a glass to the marketing teams behind all of the creative COVID-19 themed brand transformations.”

Companies around the world have been rising to the occasion amid this COVID-19 madness. From automobile manufacturers and medical device companies to restaurants and local retail shops, real action is being taken on the organization level.

To name a few…

1. Domino’s donated 10 million slices of pizza to hospitals and medical centers, grocery store workers, and others. 

2. GM and Ford swapped automobile production for ventilator distribution and design. 

3. Distilleries like Republic Restoratives and Cotton & Reed in Washington, DC have even started producing their own hand sanitizer and cleaner to keep up with the rising demand. 

4. And of course, companies like Pfizer, Johnson & Johnson, and Sanofi (in addition to dozens of others) who are working on developing a vaccine.

Republic Restoratives Hand Cleaner

Even in less tangible ways…

Over the past few weeks, we’ve seen companies creatively leverage their brands to build awareness around social distancing and support those on the frontlines of COVID-19, from product design to video advertising. And here at The Brand Stand, we want to shine a spotlight on just that. So here are a few of our favorite design-forward responses to COVID-19:

Product

Ale Asylum – FVCK COVID beer cans where part of proceeds will go towards organizations that aid area hospital workers as well as people in the hospitality industry who are currently out of work (thought the exact organizations haven’t been named yet).

Quarantine Wine – Ashton Kutcher & Mila Kunis partnered with Nocking Point, a U.S.-based wine club, to launch Quarantine Wine. Not only will the proceeds go towards multiple COVID-19 response efforts selected by the Kutchers and team at Nocking Point, but the label is also expertly designed to foster awareness and appreciation of those on the frontlines.

Scent & Fire Candle Co. – Flipping the pandemic on its head, Scent & Fire Candle Co. Founder, Monisha Edwards, invented a new line of scented candles with quarantine-themed labels featuring Socially Distant, Shelter & Chill, and Living Room Flex.

Logo

Volkswagen – new video campaign promoting social distancing, exemplified with logo transformation

Audi – similar to Volkswagen, logo transformation personifying social distancing

Coca-Cola – The American beverage conglomerate released an ad in Times Square sincerely urging people to stay home.

Chiquita – in a social media post, Chiquita captioned their iconic, modified logo “I’m already home,” insinuating that the Chiquita banana girl got a headstart on practicing stay-at-home orders.

Messaging

Buffalovely – Online home goods retail shop, Buffalovely, masterfully re-targeted its social media messaging to appeal to the stay-at-home consumer. They still sell the same witty, delightfully offensive bowls, coffee mugs, and soap dispensers, but now with captions to match quarantine content. And until further notice, 20% of all sales will be donated to organizations providing personal protective equipment and essential medical items to health workers responding to coronavirus.

Fitbit – Same fitness-focused products. Slightly different messaging. Now, Fitbit is filling its Instagram feed with quarantine-related content like wine bottle workouts, dance workouts for parents and their kids, and mental health reminders to provide relevant, valuable content to their customers.

Impossible Foods – The plant-based meat purveyor is pumpin’ out corona content left and right. On Twitter, Impossible Foods has been heavily highlighting restaurant partners who sell their products for takeout or delivery. However, on Instagram, the focus shifts to posts and live streams showcasing culinary masterpieces you can cook at home to cater *pun intended* to stay-at-home cooks.

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